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Google Ads for UK service businesses — including yours.
The nine trades below have their own written playbooks — but the faults that waste ad budget are the same in every service business: tracking that under-counts, match types drifted wide, campaigns bidding against each other, pages that lose the click. The 12-Point Wasted-Spend Audit finds them in any UK account spending £1,000+ a month on clicks. Free, in writing, within 48 hours.
Audit free · management from £950/month · no contracts past month three
No call required · read-only access · in writing within 48 hours
Where the playbook is already written down
Each page below covers one trade end to end — what its clicks cost in the UK, which searches become work, and how we build the account. Start with yours, or skip straight to the audit; the findings arrive the same way either way.
Roofing
Domestic re-roofs and commercial contracts are different auctions — we run them as separate campaigns with separate budgets.
The roofing playbook →Automotive specialists
Remapping, DPF and diagnostics accounts we run daily — one takeover went from £32 to £14.77 a lead in its first 14 days (live account data).
The automotive playbook →Accountants
Clicks cost £6–9 and a retained client pays for years — so the account is built around the tax calendar and switchers.
The accountancy playbook →Law firms
Some of the priciest clicks in UK search — loose match types get punished hardest, so precision comes first.
The law firm playbook →Dentists
Patient enquiries arrive by phone — so call tracking is treated as seriously as the form fills.
The dental playbook →Commercial finance
Low search volume, high stakes per enquiry — every search term gets read, every week.
The finance playbook →Training providers
Course intakes make demand seasonal — the budgets and bids are built around the calendar, not against it.
The training playbook →Steel fabrication
B2B contract search, where one enquiry can be a tender — DRST books £120k a month of work through its account (client-reported).
The fabrication playbook →Commercial cleaning
Contract-value B2B leads, not one-off jobs — built for the buyer with premises, not the browser.
The cleaning playbook →Don't see your trade? That list is where we've written it down — not where we stop.
Plumbers, electricians, driveways, drainage, surveyors, clinics, workshops — the trades above are simply the ones whose playbooks we have published so far. The work itself carries across.
Most wasted spend has nothing to do with your trade. Conversion tracking that under-counts enquiries, match types that drifted wide, three campaigns bidding on the same searches, landing pages that don't repeat the ad's promise — these are the faults we find again and again, and they look the same in a drainage account as they do in a law firm's. The 12-Point Audit checks all of them against your live account, whatever you sell.
What does change by trade is the market — what a click costs, when demand peaks, the exact words your buyers type. That is research we do for your trade before you pay us anything: the audit prices your searches from live UK data, and the benchmarks calculator shows what a sensible budget should buy in your market.
So the honest answer to "do you work with businesses like mine?" is: if you are a UK service business spending £1,000 a month or more on clicks — or planning to — yes. And the first step is free either way.
No call required · read-only access · findings in writing within 48 hours