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Google Ads management for Sheffield service businesses.
Your Google Ads are leaking money. We find where. Three senior marketers run Search for trades, clinics and professional firms spending £1,000–£7,500 a month — and before you commit to anything, we put what your current account wastes in writing.
From £950/month · no contracts past month three
At £2,800 a month in clicks, a typical ~£35 lead buys about 80. Get the same 80 at £20 and roughly £1,200 a month comes free — more than the fee. Worked in full on the pricing page (LocaliQ 2026 framing).
No call required · read-only access · in writing within 48 hours
What a click costs in Sheffield
Clicks in Sheffield average around £4.53 on the terms we run — the cheapest big-city clicks we measured. At those prices, wasted clicks add up fast.
- Search terms that were never going to buy — related-sounding queries that spend all day and book nothing.
- Location settings left on Google's defaults, so budget quietly leaves the area you actually serve.
- Conversion tracking that misses calls or forms — the account then optimises towards the wrong thing.
- Slow, generic landing pages — the click is already paid for before the page gets a chance to lose it.
Ten wasted clicks a day at Sheffield prices is a three-figure weekly leak. The 12-Point Wasted-Spend Audit reads your live account and shows where yours go — findings in writing within 48 hours, read-only access, no call required.
What we run for Sheffield accounts
One loop, worked every week: intent in, waste out, budget moved to what converts.
Search, rebuilt around buyers
Campaigns built on the terms that book jobs, not the ones that sound related. Informational traffic is culled before it spends, and the search-term report is worked every week — negatives added, winners fed.
Landing pages that hold the click
Fast, device-built pages with the form where the thumb lands. Our team book runs a 16–17% conversion rate in an average month against LocaliQ's 2026 cross-industry search average of 8.18%.
Tracking wired before bids move
Calls and forms counted as conversions first — if the account cannot see a lead, it cannot buy more of them. Then budget shifts to what converts, reported in plain English every month.
We measured the UK's 30 most persistent PPC agencies. Median mobile load: 8.6 seconds. Four scored 90+. This page loads in under 2.
William Thomas · David Peters · Amalie LinesThree senior marketers. No juniors, no hand-offs.
Pricing, on the page
No "book a call to find out". One management fee, and you can hold it against the waste it removes.
From £950 / month
- Google Ads management: build, negatives, bids, budget
- Landing pages built and tested for your services
- Conversion tracking set up and checked, calls included
- Plain-English monthly report: spend, leads, cost per lead
- No contracts past month three
The ~£35 framing is deliberately cautious — LocaliQ's 2026 cross-industry benchmarks put the average search cost per lead near £50.
Results we can put a source on
These are national accounts, honestly labelled — not Sheffield results dressed up by postcode. The mechanics behind them are the ones we would run on your account.
Cost per lead, vehicle remapping specialist — taken over from a previous agency. 16.44% conversion rate.
Live account data, 14 days, anonymisedCost per lead, specialist automotive network. 468 leads in 30 days.
Live account data, 30 days, anonymisedWork booked through the account for a steel fabrication firm.
Client-reportedAcross all three desks: £191K spend, 10.6K conversions, £17.95 cost per conversion, 16–17% conversion rate in an average month (live account data, anonymised).
Already with an agency?
Most of our accounts were taken over, not started. The audit is how you find out whether a move is worth it — before you serve notice on anything.
Nothing moves without you. The audit runs on read-only access. Your campaigns keep running while we look.
The account stays yours. Your logins, your data, your history. We work inside your account, never a replacement one.
In a notice period? Get the audit now and use it either way. Our own terms: no contracts past month three.
Your other options, fairly stated
A local Sheffield agency, a national agency and a freelancer can all keep an account moving. Here is where each genuinely wins, and where we sit.
A local Sheffield agency
Knows the area and can meet you in person, which some businesses genuinely value more than anything else on this page. What local size does not guarantee is depth across all three levers that move cost per lead — account, landing pages, tracking — and a small local shop can still mean one generalist covering all of it alone.
A national agency
A bigger client book, more process, case studies that are not tied to one postcode. The trade-off is usually the same one everywhere: a senior name on the pitch, someone more junior doing the week-to-week, and your Sheffield account sitting on a wider list. Fine at very large budgets; at £1,000–£7,500 a month it mostly adds distance.
A freelancer
Usually the cheapest option, and a good one can run the account itself well. What one person rarely covers alongside the bidding is the landing pages and the tracking build — the two levers that move Sheffield cost per lead most — and there is no cover when they are away or full. Below £1,000 a month in spend, a good freelancer may honestly be the better buy.
Where we sit: remote, not local, and we say so — senior-only work at a fixed fee from £950/month, with the pages and tracking built in, and no contracts past month three. That clause is the honesty mechanism: if the numbers stop justifying the fee, you leave, so our only way to keep the Sheffield account is to keep the numbers working.
Questions Sheffield businesses ask us
Do you work with businesses outside Sheffield?
Yes — we manage Google Ads for service businesses UK-wide, and Sheffield is one of our focus cities because we track its click prices and competition closely. What matters is where your customers search, not where either of us sits.
Do we need to meet in person?
No. The work is remote: findings arrive in writing, and account walk-throughs happen on video, screen shared, so you can see exactly what changed and why. Most clients find that faster than a meeting.
What does the 12-Point Wasted-Spend Audit actually check?
Twelve checks across your live account: search terms, match types, location settings, conversion tracking, landing pages and how budget splits across campaigns. It needs read-only access only, and the findings arrive in writing within 48 hours — yours either way.
How much do I need to be spending for this to work?
Our management is built for businesses spending £1,000–£7,500 a month. Below £1,000 the data is usually too thin for the weekly loop to earn its fee — the audit will tell you honestly if that is where you are.
How quickly should I expect results?
The audit is in writing within 48 hours. Account improvements depend on your volume: on one takeover, cost per lead fell from £32 to £14.77 in 14 days (live account data, anonymised), but we would rather show you your own numbers than promise a schedule.
Who actually manages the account day to day?
William Thomas, David Peters or Amalie Lines — the three senior marketers named on this page. No juniors, no hand-offs, and the person who audits your account is the person who runs it.
See what your Sheffield spend is really doing.
The 12-Point Wasted-Spend Audit reads your live account and puts the findings in writing within 48 hours. No call required, read-only access, and the findings are yours either way.