Home / Google Ads Management
Google Ads management, measured to the pound.
A PPC agency of three senior marketers. We run your account, your landing pages and your conversion tracking as one system, and we report what a lead costs you — not how many people saw your ad. From £950/month.
From £950/month · no contracts past month three · built for businesses spending £1,000–£7,500 a month
At £2,800 a month in clicks, a typical ~£35 lead buys about 80. Get the same 80 at £20 and roughly £1,200 a month comes free — more than the fee. Worked in full on the pricing page (LocaliQ 2026 framing).
No call required · read-only access · in writing within 48 hours
What £950 a month actually buys
Most management fees pay for someone to watch a dashboard. Ours pays for the three things that move your cost per lead: the account, the pages your clicks land on, and the tracking that tells Google what a good lead looks like. All of it senior-run, all of it in the fee.
From £950 / month
- Senior-run, end to end. One of three senior marketers builds and runs your account. No juniors, no hand-offs.
- Landing pages built and managed. The page your click lands on is ours to fix, not a ticket in someone else’s queue.
- Weekly wasted-spend sweeps. Search terms, placements and locations checked every week, cuts logged.
- Monthly notes in writing. What we changed, why, and what it did to your cost per lead.
- Jobs-won tracking. We count the work you booked, not just the forms filled.
- No contracts past month three. After that we earn the next month or you leave.
The worked maths.
Spending £2,800 a month at a typical ~£35 cost per lead buys about 80 leads. Get the same 80 at £20 and they cost £1,600. That is roughly £1,200 a month freed, against a £950 fee.
And it compounds. The freed £1,200 stays in your budget and buys more leads the month after.
The ~£35 figure is a conservative UK service-business framing against LocaliQ 2026 cross-industry search averages: CPL ≈ $66.69 (about £50), CVR 8.18%.
A note on fit. The sums above start working from around £1,000 a month in ad spend. Below that, any management fee is a big slice of the budget, and an honest agency says so. We would rather tell you now than invoice you for three months first.
Judge an agency by its own homework
Page speed is a conversion input: slow pages waste the clicks you paid for. So before you read our claims about your landing pages, here is how the industry handles its own.
We measured the UK’s 30 most persistent PPC agencies. Median mobile load: 8.6 seconds. Four scored 90+. This page loads in under 2.
The pages we build for clients are held to the same bar as this one. If an agency will not do it for itself, it will not do it for you.
One loop: account, pages, tracking
A campaign only converts as well as the page it lands on, and it only optimises as well as the data it is fed. Most agencies run one third of that loop and call the rest someone else’s job. We run all three, which is why all three are in the fee.
The account
Campaign structure, keywords, match types, negatives, bids and budgets, rebuilt around the searches that turn into work. Weekly wasted-spend sweeps keep it tight after launch; monthly notes tell you what changed and why.
Start with the audit →The pages
We build and manage the landing pages your clicks arrive on. Message-matched to the ad, fast on mobile, one job per page. When the page is ours to change, testing takes days, not procurement cycles.
Landing pages →The tracking
Calls, forms and quote requests tracked back to the keyword, then through to jobs won. Google’s bidding optimises to whatever you feed it. We feed it real work, not page views.
Conversion tracking →The whole loop exists to win one box: the sponsored result at the top of a live search. The account decides which searches you enter and what you bid; the page decides whether the click becomes an enquiry; the tracking tells Google which clicks turned into real work, so it bids harder on the next one like them. Run all three together and that box costs less each month — run a third of it, and you subsidise whoever runs the whole thing.
Recent numbers, with their sources
Cost per lead is the number we manage to, so it is the number we show. Every figure below says where it came from.
What you are looking at: our own manager account, live — the last 30 days across the client book, client names blurred. Beside it, the kind of sponsored result every one of those accounts exists to win. The featured takeovers inside that book: a vehicle remapping specialist from £32 a lead down to £14.77 at 16.44% conversion, and an automotive network from £86 down to £20.17 — 468 leads in 30 days (live account data, anonymised). For scale: LocaliQ’s 2026 cross-industry benchmarks average about £50 a lead at 8.18% conversion.
Your other options, fairly stated
A freelancer, an in-house hire and a big agency can all work. Here is where each one genuinely wins, and where we sit.
A good freelancer
Usually cheaper, and the good ones are genuinely good on the account itself. What one person rarely covers is the landing pages and the tracking build — the two levers that move cost per lead most — and there is no cover when they are away or full. Below £1,000 a month in spend, a good freelancer may honestly be the better buy.
Hiring in-house
Nobody will care about your business more than your own hire, and they are in the building every day. But a full-time salary costs a multiple of our fee, and one employee is still one skill set where the job needs three: account, pages, tracking. In-house makes sense at budgets large enough to keep that person busy all week. Most £1,000–£7,500 spenders are not there yet.
A big agency
Real process, big account teams, impressive case studies. Also, usually: a junior doing the day-to-day, a long minimum term, and your landing pages in a separate department with its own quote. At very large budgets the machinery earns its keep. At £1,000–£7,500 a month it mostly adds layers between you and the person moving your bids.
Where we sit: senior-only work at a fixed fee, with the pages and the tracking inside it, and no contracts past month three. That last clause is the honesty mechanism. If the numbers stop justifying the fee, you leave — so our only way to keep you is to keep the numbers working.
The team book, in one line
William Thomas · David Peters · Amalie LinesThree senior marketers. No juniors, no hand-offs.
£191K spend · 10.6K conversions · £17.95 cost per conversion · 16–17% CVR — an average month across all three desks (live account data, anonymised).
Split three ways, that is roughly £64K of managed spend per marketer: enough volume to stay sharp, few enough accounts that the person running yours actually knows it.
Questions we actually get
What exactly is included in the £950 a month?
Everything in the loop: campaign build and ongoing management, the landing pages your ads send traffic to, conversion tracking through to jobs won, weekly wasted-spend sweeps and monthly notes in writing. Your ad spend is separate — it goes straight to Google and we never mark it up.
Am I tied into a contract?
Only for the first three months, which is the time a rebuilt account needs to gather data and settle. From month four you are rolling monthly: we earn the next month or you leave. Your account and its data stay yours either way.
How quickly will I see results?
Honestly: wasted spend usually comes out in the first fortnight, and that part is quick. New cost-per-lead levels take longer because Google’s bidding needs fresh conversion data to relearn — expect the first clear read at 30 days and a fair verdict at 90. Anyone promising transformation in week one is describing luck, not a method.
Who actually does the work on my account?
One of three people: William Thomas, David Peters or Amalie Lines. All senior, no juniors, no outsourcing, no hand-off after the sale. The person who audits your account is the person who runs it.
We already have an agency. How does switching work?
Start with the 12-Point Wasted-Spend Audit: read-only access, no call required, findings in writing within 48 hours. If the findings justify a move, we plan the handover between months so nothing pauses, and your conversion history stays in your account. If your current agency is doing a good job, the audit will say so.
Is a £950 fee worth it at my level of spend?
The sums start working from around £1,000 a month in ad spend. The worked example: £2,800 a month at a typical ~£35 cost per lead buys about 80 leads; the same 80 at £20 cost £1,600, freeing roughly £1,200 a month against the £950 fee. Under £1,000 a month, question any management fee — including ours.
Your Google Ads are leaking money. We find where.
The 12-Point Wasted-Spend Audit: built from your live account, findings in writing within 48 hours. Yours either way, whoever you hire.
No call required · read-only access · in writing within 48 hours