Home / Results
Real accounts, real numbers — named, and shown working.
Case studies are easy to write and hard to check, so this page does both jobs. Real named accounts: what was wrong, what we changed, in what order, and what the numbers did. Every figure carries its source, and if you are shortlisting agencies we will walk you through these accounts with the screens open.
Audit free · management from £950/month · no contracts past month three
Read-only access · in writing within 48 hours
The account that was working against itself
EngiClean came to us paying £86 a lead. Thirty days after the rebuild, the same account produced 468 leads at £20.17 each. This is what was wrong, and the order we fixed it in.
Three faults, stacked on top of each other. The conversion tracking was broken, so the account had been steering by numbers that were not real enquiries. Three campaigns were bidding against each other on the same searches, splitting the budget and the data three ways. And the landing pages did not say what the ads promised, so the clicks that survived all of that arrived on pages that lost them. Any one of these makes an account expensive. Together, they explain £86 a lead.
The result: 468 leads in 30 days, at £20.17 against the £86 the account arrived at. Same business, same market. The difference is honest measurement, no internal competition, and pages that match their ads. The full write-up — including the fix order, and why part of the £86 was broken measurement rather than waste — is on the case page.
Read the EngiClean case in full →
Tracking rebuilt firstEvery later decision judged on real enquiries, not misfires.
Campaign overlap removedThree campaigns bidding on the same searches became one structure.
Pages rebuilt to match the adsOne promise, repeated from search to ad to page.
Cost per lead across EngiClean’s account. 468 leads in 30 days.
Live account data, 30 days£120k a month of fabrication work, booked through one account
DRST uses its Google Ads account to feed a contract pipeline. The client reports £120k of work a month booked through it.
B2B does not measure like a boiler repair. A fabrication lead is not a phone call about a leak — it is a drawing, a tender, an invitation to quote. The sales cycle runs weeks or months, and a single contract can outweigh hundreds of consumer-sized jobs. Cost per lead means little on its own here. What matters is whether the pipeline stays full, and what comes out of the end of it.
Why this number is client-reported. Booked work lives in the order book, not inside Google Ads. We can see the enquiries arrive; the client sees them become invoices. The £120k a month is their figure, and we label it that way. How the account is built for buyers rather than browsers is on the case page.
Long-cycle B2B, measured on booked workCost per lead alone would miss the point of this account.
Enquiries are drawings and tendersWeeks-to-months from first click to signed contract.
Figure from the order bookReported by the client, and labelled that way wherever we use it.
Work booked through the account for DRST.
Client-reportedThe takeover that more than halved the lead cost
ProRemapping arrived from a previous agency paying £32 a lead. Fourteen days into the takeover, the account was producing leads at £14.77 and converting 16.44% of clicks.
Nothing here was scandalous. The account was loose. The previous agency had not wrecked anything — the account was simply paying for searches that were never going to become remapping work, on match types that had drifted wide, pointing at a page that could have belonged to any garage in the country. Loose is normal. Loose is also expensive.
The 16.44% is the part worth staring at. LocaliQ puts the 2026 cross-industry search average at an 8.18% conversion rate. This account converts at twice that. The gap is message match — the search, the ad and the page all saying the same thing. What changed, and in what order, is on the case page.
Read the ProRemapping case in full →
Search terms cut to buying intentStopped paying for searches that never become work.
Match types tightened, negatives lockedThe drift that caused £32 a lead cannot quietly return.
One page, one promise, one action16.44% of clicks became enquiries — twice the 8.18% cross-industry average (LocaliQ 2026).
Cost per lead for ProRemapping, taken over from a previous agency. 16.44% conversion rate.
Live account data, 14 daysRead more cases
Ferguson Forestry
Tree surgery, built from scratch: 36 enquiries in 30 days at £22.27 each, 26.87% conversion (live account data).
Read the full case →A B2B SaaS brand
From ~£800 a sale to close to £120 — market expanded, negatives rebuilt, ~4× page conversion, £21k/mo now deployed (client-confirmed, anonymised).
Read the full case →THE WHOLE BOOK, MEASURED
One average month, across every account we run
Featured accounts are chosen because they are good stories. Averages are harder to cherry-pick. This is what all three desks do in a typical month, combined.
- Senior marketers
- 3
- Account portfolios
- 3
- Reporting period
- 1-month average
Google Ads account data · anonymised
- Ad spend
- £191K
- client media budget across the team
- Conversions
- 10.6K
- leads, calls and sales recorded
- Cost / conv.
- £17.95
- spend ÷ conversions, every account counted
- Conv. rate
- 16–17%
- conversions ÷ clicks · vs 8.18% LocaliQ 2026 cross-industry average
÷3 per marketer, roughly ≈£64K spend ≈3.5K conversions
Three marketers, roughly £64K of spend each. £191K across three desks works out near £64K per marketer — a deliberately small book, because there are no juniors here to hand accounts down to. For scale: LocaliQ's 2026 cross-industry search averages sit near $66.69 per lead (about £50) at an 8.18% conversion rate. This book runs at £17.95 and 16–17%.
Named clients, sourced numbers — and how to check us
Most case studies ask to be taken on trust. These are named, sourced, and open to inspection — here is how.
Named with permission. Ferguson Forestry, EngiClean, ProRemapping and DRST are named on these pages with their permission, and their own sites are shown above. One account — the B2B SaaS brand — stays anonymised at the client's request, and is described by trade only.
Every number tells you where it came from. Account figures are marked as live account data, with the window they cover. The one figure we cannot see from inside an account — DRST's booked work — is marked client-reported. If a number on this site has no source against it, that is a mistake, and you should tell us.
If you are shortlisting agencies, ask for the walk-through. We will go through these accounts with you on a call, screens open — the real campaigns, the real search-term reports, the real cost columns. It takes about half an hour, and it is the fastest way to find out whether an agency's case studies survive contact with its own account screens.
William Thomas · David Peters · Amalie LinesThe three marketers behind these accounts. No juniors, no hand-offs.
Screens-open walk-through, on requestThese accounts, live, screens open. Ask when you enquire.
Every figure sourced where it appearsLive account data with its window, benchmarks credited, client-reported labelled.
Proof before commitmentThe 12-Point Wasted-Spend Audit runs on read-only access — findings in writing within 48 hours, yours either way.
From £950/monthNo contracts past month three. If the numbers stop earning the fee, you leave.
Results and case-study questions
Are these real, named clients?
Yes. Ferguson Forestry, EngiClean, ProRemapping and DRST are named on these pages with their permission — their own sites are shown alongside the numbers. One B2B SaaS account is anonymised at the client’s request and described by trade only. Every figure carries its source and window either way.
Can I verify these numbers before hiring you?
Yes. Ask for a walk-through and we will open the accounts on a screen share — real campaigns, real search terms, real cost columns. Client-reported figures, like the £120k a month of fabrication work, are labelled as such because they come from the client's order book rather than from the account.
Will I get the same results?
Nobody can promise that, and you should be wary of anyone who does. The two featured accounts started with specific, fixable faults — broken tracking, overlapping campaigns, loose search terms. The 12-Point Wasted-Spend Audit tells you in writing what your account's version of the story is, before you commit to anything.
What does client-reported mean?
It means the figure comes from the client rather than from data we can see in the account. The value of booked work lives in an order book, so it cannot be verified from inside Google Ads — we see the enquiries, the client sees the invoices. We label it so you know exactly how much weight to give it.
How quickly should results show?
The featured turnarounds happened inside 14 and 30 days because the faults were structural — tracking, overlap, page match — and structural faults fix fast. Long-cycle B2B accounts like DRST build over months, because the sales cycle is months. The audit tells you which kind of account you have.
What size of business are these results from?
UK service businesses spending £1,000 a month or more on clicks — the range we build for. Across all three desks we manage £191K of client spend in an average month, which works out near £64K per marketer, kept low on purpose.
Find out what your account should be doing
The 12-Point Wasted-Spend Audit goes through your live account the way we went through these — and puts what it finds in writing within 48 hours, with a cost against each fault. Yours either way.
Read-only access · in writing within 48 hours
or WhatsApp us — 07588 424030