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Landing pages that match the ad — because the ad is only half the click.
You pay for every click whether or not the page converts it. We build fast, message-matched landing pages for Google Ads — one per ad group, written against what your clicks actually cost. A page built this way converted 13.7% of clicks into enquiries (client account data, anonymised).
Built as part of management from £950/month · no contracts past month three
No call required · read-only access · in writing within 48 hours
The page decides what the click was worth
Google grades the page behind every ad, and that grade helps set your price per click. Most accounts fight the auction with bids. The cheaper lever is the page.
Every keyword in your account carries a Quality Score from 1 to 10. Google builds it from three things: how often your ad gets clicked, how closely the ad matches the search, and what it calls landing page experience — does the page load fast, say what the ad said, and give the searcher what they came for. Score higher and you generally pay less for the same ad position. Score poorly and you subsidise competitors who did the work.
Expected clickthrough
Does your ad get chosen when it shows? Mostly a copy and relevance problem — the ad side of message match.
Ad relevance
Does the ad actually answer the search term? Tight ad groups make this almost automatic. Loose ones make it impossible.
Landing page experience
Does the page deliver what the ad promised, quickly? The one input you control completely — and the one most accounts ignore.
Message match is the plain-English version of all three: the search, the ad and the page say the same thing.
The maths is not subtle. LocaliQ 2026 cross-industry search averages put cost per lead around £50 at an 8.18% conversion rate — roughly £4 a click. Move the page from that 8.18% average to 13.7% and the same click budget produces leads at about 40% less each. Nothing changed in the auction. Only the page.
One page per ad group, built against your click costs
We do not design landing pages and then find traffic for them. We start from your search terms and your real cost per click, and build backwards.
Match first
Each ad group gets its own page, and the headline mirrors the ad group. Not clever, not creative — matched. The searcher should never have to check they are in the right place. In practice that means one strong template versioned per ad group: headline, proof and locality change; the structure that converts does not.
Built against real click costs
Before we write a line of copy we know what a click costs in your account. That number turns design opinions into money decisions. Every element on the page either moves a paid visitor towards the form or it goes. Pricing goes on the page where the trade allows it, because a click that was never going to buy is cheapest when it bounces off a price, not off your budget.
Speed as a feature, not a hope
A slow page loses clicks you already paid for, and it drags landing page experience — and your Quality Score — down with it. Our build standard is under two seconds on a mid-range phone. Measured, not assumed.
We measured the UK's 30 most persistent PPC agencies. Median mobile load: 8.6 seconds. Four scored 90+. This page loads in under 2.
Every page is built by one of three senior marketers — William, David or Amalie. No juniors, no hand-offs, no ticket queue between you and the person doing the work.
What a matched page does in a live account
These are accounts we run, not mock-ups. Numbers come from live account data, anonymised.
13.7% of clicks became enquiries on a page built exactly this way (client account data, anonymised). The LocaliQ 2026 cross-industry search average is 8.18%. Same auction, same clicks — the page did the work.
cost per lead, down from £32. Vehicle remapping specialist taken over from a previous agency; new pages and rebuilt campaigns; 16.44% conversion rate.
cost per lead, down from £86. Specialist automotive network — 468 leads in 30 days once traffic landed on pages that matched the ads.
of clicks converted to enquiries on a single message-matched page, against the 8.18% cross-industry average.
What every page includes
The same structure that produced the numbers above. Nothing decorative, nothing missing.
- A headline that mirrors the ad group. One page per ad group, so the searcher reads back the thing they just typed.
- The form above the fold, click-to-call beside it. Mobile visitors who want to ring should not have to scroll to find the number.
- A proof block with sources. Reviews, jobs completed, real numbers — each one carrying where it came from, the way this page does.
- Pricing or a price anchor where the trade allows it. Qualified clicks convert; unqualified ones leave before they cost you a follow-up call.
- Under two seconds on mobile. Tested on a mid-range phone before launch, not on an office fibre connection.
- Conversion tracking wired before the first click lands. Forms and calls both counted, so the account learns from real leads — an untracked page teaches Google nothing.
- Copy in the words your customers search. Written from your actual search-term data, not agency language.
- Pages that stay yours. Hosted wherever suits you, handed over with everything needed to keep them running if we part ways.
Landing pages are built and tested as part of management — from £950/month, no contracts past month three. Only need pages? The form at the top of this page has a "Landing pages" option: tell us what you're running and we'll quote the build on its own once we've seen the account.
Landing page questions, answered straight
What is a PPC landing page, and why can't I just send clicks to my homepage?
A PPC landing page is a standalone page built for one ad group and one job: turn the click into an enquiry. Your homepage serves every visitor, so it answers no single search well — and Google grades landing page experience per keyword, where a generic homepage rarely scores. Paid clicks deserve a page that repeats the promise the ad made.
How do landing pages affect Quality Score and my cost per click?
Google scores every keyword from 1 to 10 using expected clickthrough, ad relevance and landing page experience. A fast page that delivers what the ad promised lifts that third input, and higher scores generally mean paying less for the same ad position. It is the cheapest lever in the account, because you control it completely.
How many landing pages does my Google Ads account need?
One per ad group is the working rule. That sounds heavy for an account with ten ad groups, but in practice most pages are versions of one proven template — the headline, proof and locality change while the converting structure stays. We build the template once and version it.
How fast does a landing page need to load?
Under two seconds on a mid-range phone is our build standard. For context, we measured the UK's 30 most persistent PPC agencies and found a median mobile load of 8.6 seconds. Every second of waiting loses clicks you have already paid for, and slow pages drag Quality Score down too.
How much do PPC landing pages cost?
Pages come as part of Google Ads management from £950/month, with no contracts past month three. If you only want pages built, we quote per project once we've seen the account — the page has to be written from your real search terms and click costs, not guessed. Either way, the audit findings arrive first, in writing, free.
Can you build landing pages without managing my Google Ads?
Yes — choose "Landing pages" on the form and that's what we'll scope. We still ask for read-only access to the account first, because a page built without seeing the search terms and click costs is guesswork. Read-only means we can look and learn, and cannot touch a thing.
Your next click deserves a better page
Start with the 12-Point Wasted-Spend Audit — it covers your pages, your tracking and your account, in writing within 48 hours.
or WhatsApp us — 07588 424030