£32 → £14.77
Cost per lead for a vehicle remapping specialist, taken over from a previous agency. 16.44% conversion rate.
Live account data, 14 days, anonymised
Home / Benchmarks
More customers from Google. Here’s the maths.
We run Google Ads and build the landing pages they point at, for UK service businesses spending £1,000–£7,500 a month on clicks. Before you spend a penny with anyone, the calculator below shows what your budget should be buying.
Management from £950/month · no contracts past month three
At £2,800 a month in clicks, a typical ~£35 lead buys about 80. Get the same 80 at £20 and roughly £1,200 a month comes free — more than the fee. Worked in full on the pricing page (LocaliQ 2026 framing).
★★★★★5.0 rated on Google
GGoogle Partner
£190k+ /mo managed
16–17% avg CVR
No call required · read-only access · in writing within 48 hours
What should your budget actually buy?
Pick your industry, enter your monthly click budget, and see the enquiries it should produce at typical UK prices — before any agency fee enters the picture.
lead generation for uk service businesses→
Sponsored Lead Generation For UK Service Businesses — Priced Per Job
These are typical UK bands, not promises — two firms in the same trade can sit at opposite ends of one. The 12-Point Wasted-Spend Audit tells you your number, from your live account, in writing within 48 hours.
Three steps to your real number
The bands above are the market. The audit is your account against the market.
Grant read-only access. You add us as a viewer on your Google Ads account. We change nothing and we never hold your logins. Not live yet? Send your website instead and we audit the landing side and your market’s click prices.
We run the 12-Point Wasted-Spend Audit. Search terms, match types, conversion tracking, budget split, bidding, landing pages — twelve checks, each one priced in pounds wasted per month wherever we find leakage.
Findings in writing within 48 hours. Your actual cost per lead, where it sits against the bands above, and exactly what to change. No call required. Yours either way — act on it with us or without us.
The maths, done on live accounts
Every figure below comes from account data we can show you, anonymised.
£86 → £20.17
Cost per lead for a specialist automotive network. 468 leads in 30 days.
Live account data, 30 days, anonymised
£120k/mo
Work booked through the account for a steel fabrication firm.
Client-reported
Across all three desks: £191K spend, 10.6K conversions, £17.95 cost per conversion, 16–17% conversion rate in an average month (live account data). Against the LocaliQ 2026 cross-industry averages — roughly £50 per lead, 8.18% conversion — that is the gap a tightly run account opens up.
We measured the UK’s 30 most persistent PPC agencies. Median mobile load: 8.6 seconds. Four scored 90+. This page loads in under 2.
Your other options, fairly stated
A freelancer, an in-house hire and a big agency can all keep an account ticking over. What actually moves cost per lead is whether someone is watching it every week. Here is where each option genuinely wins, and where we sit.
A good freelancer
Cheaper, and a good one is genuinely capable on the bidding and keyword side. The risk is capacity rather than skill: a freelancer juggling several accounts tends to check in on each one in bursts, not every week, and a landing-page rebuild or a tracking fix often sits outside what they offer at all. Fine while spend is modest and the account is simple.
Hiring in-house
A full-time hire can watch cost per lead daily if that is genuinely their whole job, and nobody minds your budget more than someone on your payroll. The catch is the salary, and that one person is covering the account, the pages and the tracking alone. Across the £1,000–£7,500 range this page is built for, that is rarely enough hours in the week to keep all three current.
A big agency
Proper process and reporting dashboards, on paper. In practice the weekly review is often a junior working down a list of accounts, cost per lead gets a proper look once a month rather than every week, and the minimum term tends to be longer if that review slips. At the largest budgets the extra layers can be worth it. In this range they usually are not.
Where we sit: one of three senior marketers on your account, watching cost per lead every week rather than once a month, at a fixed fee from £950/month with no contracts past month three. That clause is the honesty mechanism — if the number stops moving, you leave, so the only way to keep you is to keep it moving.
Questions we actually get
How much does Google Ads management cost?
From £950/month with Fellmar, no contracts past month three. The worked maths: £2,800/month of clicks at a typical ~£35 cost per lead buys around 80 leads. Get those same 80 at £20 and they cost £1,600 — roughly £1,200 a month freed against a £950 fee. And it compounds: every month the account learns, the freed budget buys more.
What does a Google Ads lead cost in the UK?
The LocaliQ 2026 cross-industry search benchmarks put the average around £50 per lead (from $66.69), at an 8.18% conversion rate. Trades vary widely — vehicle services typically run £50–75, roofing £330–500. Our own team book runs at £17.95 cost per conversion and 16–17% conversion in an average month (live account data).
How many leads should £2,000 a month produce?
Divide the budget by the cost-per-lead band for your trade. At £50–75 per lead that is roughly 26–40 enquiries a month; at roofing prices of £330–500 it is 4–6. The calculator above does this for ten industries; the audit then replaces the band with your actual number.
Are these benchmark bands promises?
No. They are typical UK bands, and two firms in the same trade can sit at opposite ends of one — different areas, different sites, different account hygiene. The 12-Point Wasted-Spend Audit is built from your live account and puts your real cost per lead in writing within 48 hours.
Do you build the landing pages too?
Yes, and it matters more than most changes inside the account: the page you send the click to sets the conversion rate. Ours run at 16–17% average against the LocaliQ 2026 cross-industry 8.18%. Pick “Both” on the form and we look at ads and pages together.
My budget is under £1,000 a month — is it worth it?
Sometimes, but the maths gets thin: in most of these niches that buys a handful of clicks a day. We built Fellmar for businesses spending £1,000–£7,500 a month on clicks. If you are under that, the audit will tell you honestly whether to switch on now, fix the site first, or wait.
Get your number, in writing, within 48 hours
The 12-Point Wasted-Spend Audit — built from your live account. No call required · read-only access · yours either way.
Get my audit →or WhatsApp us — 07588 424030